For me, food has always been about connection — slowing down and sharing meaningful moments with the people we love.
Some dreams take time to find their shape.
For me, it began with a quiet desire to create — to work with my hands, to bring people together, and to build something meaningful alongside family life. For years, I held that dream gently while raising my children, learning where my energy felt most alive, and discovering that fulfillment often comes when creativity and purpose meet.
Food has always been that place for me.
Cooking, baking, gathering — these were never just tasks, but moments. Moments of connection, comfort, and care. Over time, I found myself returning to the kitchen again and again, developing recipes, experimenting with flavour, and creating memories around the table with family and friends. What started as something deeply personal slowly began to feel like something meant to be shared.
Urban Baker Co. was born from that feeling.
It’s an extension of how I live and what I value — thoughtful ingredients, intentional choices, and food that feels both nourishing and indulgent. Whether I’m creating a naturally sweetened snack or a traditional baked favourite, my goal is always the same: to offer something made with care, meant to be enjoyed and shared.
Today, Urban Baker Co. is rooted in community — through our markets, our kitchen pickup, and the relationships we build with customers who value quality and connection as much as we do. Every item is made fresh, prepared intentionally, and crafted with the same attention I’d give if you were standing in front of me at the market stall.
Thank you for being here, for supporting a small business built on care, and for allowing our baking to be part of your everyday moments.
Warmly,
Christina
A Little More About Christina
Christina is the founder of Urban Baker Co., a food-focused brand rooted in care, connection, and thoughtfully made baked goods. With a background in business, marketing, and design, she brings both creativity and intention to everything she creates.
Born in Toronto and raised in the Maritimes, Christina developed an early appreciation for simple living, meaningful gatherings, and the idea that the home is the heart of everyday life. After spending years working in marketing, operations, and sales management, she stepped away from the corporate world to focus on raising her children — a chapter that allowed her to slow down, refine her skills in the kitchen, and reconnect with what mattered most.
During that time, food became a natural expression of care and creativity. Through cooking, baking, and entertaining, Christina developed signature recipes and a deep love for creating moments around the table. What began as something personal eventually grew into Urban Baker Co. — a brand that reflects her belief that food should feel both nourishing and indulgent, familiar and special.
Today, Christina continues to build Urban Baker Co. from Burlington, Ontario, balancing entrepreneurship with family life and a love for simple, intentional living. Every product is created with the same attention she brings to her own home — thoughtfully made, meant to be shared, and rooted in connection.
