From The Urban Lifestyle Journal:
Pure Seed Cookies: A Cookie That Fuels the Day
By Christina Jeffrey
Urban Lifestyle Journal
Pure Seed Cookies:
A Cookie That Fuels the Day
by Urban Baker Co.
story by: Christina Jeffrey
photography by: Jen NG
A story from
Urban Lifestyle Journal
Winter 2026
When I began developing the Healthy Line at Urban Baker Co., my goal was simple: create food that feels good to eat — food that supports your day rather than slows you down. Everything we make is thoughtfully created with that idea in mind: crafted to fuel your day.
One of the products that captures this philosophy perfectly is our Pure Seed Cookie.
This cookie is truly something special.
Unlike many cookies that lean heavily toward sweetness, the Pure Seed Cookie is different. It has a more grounded, nourishing flavour — something that feels substantial and satisfying the moment you take a bite. It’s a cookie that feels like real food.
Made with a blend of sunflower seeds, pumpkin seeds, chia seeds, and flax seeds, along with coconut flour and sunflower seed butter, it’s packed with ingredients that bring natural nourishment and energy. These seeds are rich in minerals like magnesium, calcium, potassium, and vitamin E — nutrients that help support sustained energy throughout the day.
But what I love most about this cookie isn’t just the ingredients.
It’s how it feels to eat it.
There is something incredibly satisfying about the texture — the crunch of seeds, the richness from the sunflower seed butter, and the way it fills you up without being overly sweet. It’s the kind of cookie you eat slowly and actually feel nourished afterwards.
Among all of our healthy cookies, the Pure Seed Cookie stands in a category of its own. Our breakfast cookies are naturally sweet and comforting. Our chocolate cookies are indulgent and decadent. But the Pure Seed Cookie is something different entirely — simple, grounded, and sustaining.
It’s the cookie I often reach for on mornings when I know I’ll be active.
If I’m heading out for a hike, going for a long walk, or getting ready for a workout, this is the cookie I bring with me. It gives me energy without the sugar crash. It feels balanced — not too sweet, not too heavy — just enough to keep me going.
Sometimes the best foods are the simplest ones. A handful of thoughtfully chosen ingredients coming together to create something that supports the rhythm of everyday life.
That’s exactly what the Pure Seed Cookie represents to me.
A cookie that nourishes.
A cookie that satisfies.
A cookie that truly fuels your day.
Whether you choose the Original or the Chocolate Chunk, I hope this cookie becomes one of those small, dependable moments in your day — the kind you reach for when you need something real, satisfying, and energizing.
And if you happen to take it with you on a hike, a long walk, or a busy morning… even better.
— Christina 💛
