Creating A Signature Product That Makes You Unique

Urban Lifestyle

By Christina Jeffrey

I LOVE PLAYING WITH DIFFERENT FLAVOURS AND INGREDIENTS TO MAKE A SIGNATURE PRODUCT. IT'S MY PASSION! SO MUCH OF WHAT I ENJOY ABOUT GETTING CREATIVE AND HAVING FUN IN THE KITCHEN IS THE OPPORTUNITY TO DEVELOP AND CREATE PRODUCTS THAT ARE MY OWN.

DID YOU KNOW SIGNATURE PRODUCTS ARE WHAT Urban Baker Co. IS MADE OF? IT IS THE CORNERSTONE OF THIS BUSINESS! WITH ALL OF OUR PRODUCTS AS MY ORIGINAL RECIPES, YOU CAN IMAGINE I SPEND A LOT OF TIME IN THE KITCHEN TESTING AND CREATING THINGS FROM SCRATCH. IT TAKES ENDLESS AMOUNTS OF HOURS TO GET A PERFECT PRODUCT. NOT TOO MUCH SALT, NOT TOO SWEET, NOT TOO DRY, NOT TOO HEAVY OR TOO LIGHT, BUT JUST RIGHT!

What is a signature product?

As a creative entrepreneur, it's important to create the right product offering that stands out over the competitors. It's an uphill battle that is won slowly over time. It requires focus and bringing your best every time in whatever you create. A signature product is like an artist finding their style on a canvas, or a songwriter finding their voice through the music they create. The thing is, signature products evolve and improve as you practice the art of creating them and receive constructive feedback from those you trust.

Why would I spend so many hours trying to come up with my own original recipes?

It's an overcrowded marketplace and with the surge of people launching new on-line businesses every day, it's imperative to stand out. It allows you to master a specific craft and allows for a simplistic marketing strategy right from the beginning. For those that have several passions as I do, launching a signature product allows you to have a way to put all of those passions together. Think about it, combining two flavours as dark chocolate and orange is delicious and difficult to replicate.

To create your signature product or service, start with all your passions and go from there. What do people compliment you on, what are you good at and love doing? "Go big or stay home" was what my mother always use to tell me. So get out there and try whatever it is that fuels you! Get used to failing and know that you will get there with focus. Once you have figured it out, don't forget to tell your story. Pass it on so others can learn from your journey.

It is such a joy for me to share these signature products, along with some of my signature recipes with you. I hope that they will bring many flavourful moments for years to come around your family table. I am so excited for this coming year and the new products and recipes I have in store for all of you. For now, check out the recipe blog and the shop for all our different current product lines. Whether you are looking for something sweet to celebrate an occasion, a gift for a friend or something special to enjoy over a holiday with your family. Perhaps you are focused on improving your health, prefer gluten-free or vegan options. Whatever it is that brought you to our shop, there is something for everyone. May every flavour you try with Urban Baker Co. be a beautiful and decadent story!

CHRISTINA

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